Oracle NetSuite has officially declared “end of life” status for its email marketing software, the Bronto Marketing Platform. But what exactly does “end of life” mean?
Well, “end of life”, or EOL, is a term used by software vendors to indicate their product and/or version’s end or limitation of support, such as maintenance, software updates, security patches and troubleshooting.
A product’s life cycle typically consists of several phases in which a product moves, and “end of life” usually means the last one. This usually happens in order to shift focus on newer products and/or versions. Oracle NetSuite has confirmed that it will transition its marketing automation technology and resources to the Oracle Customer Experience Cloud.
The Oracle Customer Experience Cloud
Also known as the Oracle CX Cloud, the Oracle Customer Experience Cloud is an online suite of cloud-based tools for customer relationship management (CRM), sales, marketing, customer service, e-commerce and others.
Email Marketing Software Options
While an effective platform for delivering customer experiences, the Oracle CX Cloud is a pricey option. Some other potentially more effective cost solutions to consider include:
Automation is a big focus for Emarsys. Most of their functionality allows for logic and automated activity, like its ‘instant deploy’ capability that can segment campaigns almost instantly. Its customer data platform provides extensive insights into a particular customer’s behavior.
DotDigital Engagement Cloud is a tool that can integrate with most basic platforms and send automated messages. Its software helps you make data-driven decisions and use product recommendations through its trackable links and A/B testing. There is also an easy to use drag-and-drop email editor and responsive and customizable email templates.
Listrak’s email marketing service is great for collecting and unifying customer data along with purchasing signals. You can streamline your operations with its intelligent orchestration and automation. It also provides in-depth customer lifecycle analytics and efficient cross-channel interactions.
One of the leading email marketing platforms for ecommerce, Klaviyo’s deep Shopify integrations can be tied directly to your store for easy automation. Its product recommendation feature displays relevant options that are unique to every email recipient.
Other key features include multiple abandoned cart follow ups and segmentation which allows you to campaign to specific users who viewed a particular product in your store or asked a question about it in support.
Omnisend has excellent automations and some unique features like its “wheel of fortune” style incentives for sign-ups, automated product recommendations, interactive gift boxes and ‘live view’ website tracking.
Its ability to add products directly in the email editor and segment lists based on specific details makes it a good choice for e-commerce businesses who have an online store on platforms like Shopify.
Mailchimp is one of the most popular email marketing service providers mostly because they offer a forever free service plan. This platform comes with an easy drag-and-drop email builder, contact group segmentation, autoresponders and tracking for analytics.
One great feature on MailChimp is its delivery setup timing, based on a user’s timezone, and geolocation segmentation can be set up as well. It is also easily integrated with WordPress, Magento, Shopify and many others.
The Range of Email Marketing Solutions
There are hundreds of email marketing services out there and prices can vary a lot. And more expensive does not always mean better.
Email marketing has arguable a higher return on investment than any other marketing channel. Although, creating advanced email automations can get a little fiddly if you don’t have much experience. Depending on the stage of your business, your goals or the data software you are currently working with, every company’s strategy and tactics they use to implement differs.
As veteran marketers ourselves, Brandstar Digital stays up to date on the latest and greatest tactics, digital marketing channels and industry expertise. Brandstar Digital’s CEO Seth Rand even worked as a referral partner for the Bronto Marketing Platform prior to its acquisition by Oracle. Call us today to learn more about how we can help you find the right e-commerce solution.