Introducing Z!ngha: A New Product, A New Market, A Bold Launch
The parent company of Z!ngha, Flash Sales, had already found success selling products to major retailers like Walmart. When they developed Z!ngha—a completely new direct-to-consumer (DTC) product featuring a double nasal inhaler—they needed support building brand awareness and driving online sales through their Shopify storefront. The goal was to run a digital-first market test to validate consumer interest and establish demand for the product category.
The Challenge
Zingha came to us with a completely new product in a non-existent category. Not only were they launching a brand—they were introducing a product no one had ever seen before: a double nasal inhaler, including a premium version infused with coffee beans.
Zingha came to BrandStar Digital with:
No digital presence
No early adopters or existing customers
No market awareness of the product
To launch this brand successfully, BrandStar created and executed a solution that to build brand trust, educate the audience on a new concept, and drive sales - all at once.
The Solution
BrandStar activated across divisions to build Z!ngha’s digital ecosystem from the ground up:
Creative Production
Partnered with Lens End Media and BrandStar Studios to develop eye-catching animated content and lifestyle assets that educate, engage, and intrigue customers.
Storefront Optimization
Built and optimized the Shopify storefront with UX and brand design tailored for a smooth, high-conversion shopping experience.
Paid
Media
Drove campaigns across Meta, Google, and TikTok, strategically segmented for awareness, engagement, and conversion into sales.
Amazon
Expansion
Launched and scaled an Amazon storefront with SEO-optimized listings, branded content, and paid ads—achieving an 8% conversion rate and 3x ROAS.
TikTok Shop
Activated TikTok Shop for the first time using native content, influencers, and shoppable video ads—now one of Z!ngha’s fastest-growing revenue channels.
Social Commerce
Enabled Instagram and Facebook Shops to streamline cross-channel shopping and improve on-platform checkout performance.
Lifecycle Marketing
Built automated email and SMS journeys to drive repeat purchases, nurture customers, and recover abandoned carts.
The Results
U.S. E-Commerce Focus: In just under 7 months, we helped Z!ngha move from an unknown product in an unfamiliar to consumers
category to an in-demand “must-have”:
Conversion
Rate
increased from 0.5% to 2.4% through optimized UX and funnel strategy.
Revenue
Growth
Achieved steady month-over-month sales growth driven by multi-channel performance.
Audience
Expansion
Acquired thousands of new email subscribers within seven months.
Omnichannel Presence
Activated sales across Meta Shops, TikTok Shop, Amazon, and the brand’s website.
Higher
AOV
Increased average order value with premium positioning and strategic bundling.
From zero awareness to a category standout, Z!ngha’s digital ecosystem now drives steady growth, higher conversions, and a loyal customer base ready for what’s next.
