With a mission rooted in compassion and conviction, PreBorn! partners with Pregnancy Clinics to reach women considering abortion and provide life-affirming care at no cost.
PreBorn! is a faith-based nonprofit organization dedicated to supporting life-affirming Pregnancy Clinics and reaching women considering abortion—particularly in high-risk regions. Through targeted digital outreach, PreBorn! offers free ultrasounds and compassionate support to expecting mothers while providing clinics with grants for state-of-the-art ultrasound machines, evangelism training, and additional resources.
All services are provided at no cost to women, reflecting PreBorn!’s unwavering commitment to life.
The Challenge
In a crowded nonprofit landscape, PreBorn! needed to scale donor acquisition and expand its national impact—all while navigating strict platform policies related to its pro-life stance. The organization’s goal: increase monthly giving, enhance digital presence, and drive meaningful, sustained support for Pregnancy Clinics across the country.
PreBorn! partnered with BrandStar to build a data-driven digital marketing program capable of delivering consistent results despite platform limitations.
The Solution
Since 2022, BrandStar has led PreBorn!’s digital advertising efforts across Google, Meta, and programmatic channels. In Q4 2022, the team launched a comprehensive performance marketing program that included:
Performance
Reporting
Delivered bi-weekly, data-rich performance reports to guide optimization, highlight trends, and keep fundraising goals on track.
Creative
Testing
Continuously tested new visuals, copy, and formats to identify emotional triggers that drove stronger engagement and donor response.
Messaging
Refinement
Developed and optimized targeted messaging tailored to high-converting donor segments across multiple regions and demographics.
Budget
Optimization
Implemented pacing strategies, bid adjustments, and allocation shifts to maximize ROI while minimizing wasted spend.
Policy
Navigation
Built strategic workarounds to comply with strict platform restrictions—ensuring campaigns remained active, compliant, and effective.
Evergreen
Campaigns
Launched evergreen initiatives designed to perform year-round, delivering reliable results even in traditionally low-fundraising months.
Breakthrough Learnings
Identified key creative, messaging, and audience combinations that became the foundation of scalable, high-performing fundraising campaigns.
The Results
U.S. E-Commerce Focus: In just under 7 months, we helped Z!ngha move from an unknown product in an unfamiliar to consumers
category to an in-demand “must-have”:
Q4 2022 Campaign Performance
donations
average donation value
ROAS across platforms
2023 Highlights
$23K–$25K Monthly Budget
Successfully scaled media investment
in early Q1.
10.75% Conversion Rate
Improved from 6.06% in H1—a major lift driven by optimized funnels.
$120K–$201K Q4 Media Spend
Expanded budgets to accelerate year-end fundraising performance.
Average Monthly Return
Generated through sustained high-value donor acquisition at a $130 gift average.
Strong blended ROAS by year’s end, driven by sustained donor acquisition, optimized creative, and ongoing funnel improvements.
2024 Highlights
Ad Spend Scaled significantly from $820K the previous year while maintaining efficiency.
average donation value – Increased donor value year-over-year.
ROAS Achieved from June–September with improved attribution visibility.
PreBorn!’s growth proves what happens when smart strategy, intentional creative, and mission-driven messaging work in sync—momentum turns into measurable impact.
