Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The
With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The
Social media is no longer optional for businesses to succeed. Today, it has become a mandatory element to any business’s marketing plan. How many times have you found a product
Apple has announced changes within its iOS 14 update that will impact the way Facebook can receive and process conversion analytics from tools such as its Facebook pixel. This may
Alphabet Inc, parent company of Google and several former Google subsidiaries, announced last week that it plans to stop using or investing in tracking technologies that uniquely identify web users
Magento is a long-standing leader amongst mid-market and enterprise eCommerce platforms. However, deciding between Magento’s available software licenses can be challenging, even for experienced eCommerce insiders.
