No one will argue that the pandemic has shifted the way businesses reach their customers. Now that we are starting to see the world going back to normal, can businesses
Influencer marketing is the current favorite child in the marketing world. But as much as marketers know they need to use influencer marketing, it is hard to prove the results
Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look
Starting today, all users on Meta like Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature
Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The
With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The
