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Should Your Business Be Using Pay-Per-Click Advertising?
As consumers spend more of their time online, more businesses are beginning to take advantage of digital advertising to create a high-impact marketing strategy. Although, this presents just one problem: advertising is often expensive, especially for small businesses. Pay-per-click advertising, or PPC, is a low-cost way to get your brand in front of millions of […]
What is SEO and Why Does Your Business Need It?
When was the last time you saw a phone company “white” or “yellow” pages directory, let alone flipped through one to find the person or business you needed? When did you last consult a multi-volume encyclopedia or other reference book? For many, the answer is “never”. That’s because we do all that online now, using […]
Google and Shopify Announce New Online Shopping Expansion
Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The move comes as Google and Shopify are ramping up their efforts against increased competition in the e-commerce realm other advertising platforms including Amazon. According to […]
What Do Google’s New Privacy Promises Mean for Digital Marketing and Advertising?
Alphabet Inc, parent company of Google and several former Google subsidiaries, announced last week that it plans to stop using or investing in tracking technologies that uniquely identify web users as they browse the internet. Coming from the world’s biggest digital advertising company, this decision will change the digital advertising industry completely. Google’s ad buying […]
Google My Business Will Now Log Customer Phone Call History
Google My Business is testing Call History, an exciting new feature that will allow businesses to track customer phone calls that are associated with and linked to Google Search/ Google Maps.
Nashville Digital Marketing
Brandstar Digital Marketing is excited to announce their expansion into Nashville, Tennessee!
Why NOW is the Time to Focus on Your Company’s Digital Marketing Efforts
The COVID-19 pandemic has forced many large and small businesses to transfer to remote work. Aside from these businesses, the majority of the population has also transitioned to staying at home, working remotely and virtual learning. Since people are at home, it is more convenient to order groceries, retail items, and home goods online as […]
What You Should Know About The New Google Page Experience
Core Web Vitals metrics will start to impact rankings in 2021. Google announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users will have a poor experience on your pages, Google may not rank […]
It’s Now Free to Sell Products on Google
Let Brandstar Digital Help Get You Started Our friends at Google and our team here at Brandstar Digital recognize that the retail sector has faced many threats over the past few years, which have only increased during this pandemic. With most physical stores shuttered, digital commerce has become critically important for retailers and their manufacturers […]