Three Tips for Marketing a Business in a Post-COVID World
No one will argue that the pandemic has shifted the way businesses reach their customers. Now that we are starting to see the world going back to normal, can businesses shift back to how they were marketing their products/services before the pandemic? Not exactly. While it is true that consumers are starting to feel a […]
Instagram Announces New Tool for Tracking Influencer Driven Purchases
Influencer marketing is the current favorite child in the marketing world. But as much as marketers know they need to use influencer marketing, it is hard to prove the results that influencers can drive sales to stakeholders. Many brands have found workarounds such as tracking swipe-up links, post engagement, promo codes and trackable links in […]
How Amazon is Changing the Advertising Game
Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look like. As of now, Amazon accounts for about 40% of all e-commerce in the United States, and in specific categories it exceeds 90%. In fact, […]
What Facebook and Instagram’s New Hidden Like Feature Means For Your Brand
Starting today, all users on Meta like Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature also allows users to choose whether they can view the like counts on all posts in their personal feed. This move has been criticised by […]
Google and Shopify Announce New Online Shopping Expansion
Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The move comes as Google and Shopify are ramping up their efforts against increased competition in the e-commerce realm other advertising platforms including Amazon. According to […]
How Lookalike Audiences Can Support Your Marketing Efforts in the Post-IDFA World
With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The advertising industry has long relied on the IDFA, a.k.a. identifier for advertisers, which is a type of mobile advertising ID used to gain anonymous insights […]
What Apple’s iOS 14 Update Means for Your Facebook Ads
Apple has announced changes within its iOS 14 update that will impact the way Facebook can receive and process conversion analytics from tools such as its Facebook pixel. This may affect mobile app advertising in addition to web conversion statistics to optimize, target and report on. One of the most notable changes in the update […]
What Do Instagram Reels Mean for Digital Marketing?
Instagram’s latest video feature is now available in the United States and 50 other countries. The Reels feature was launched in Brazil in late 2019, but earlier this week, Instagram released the feature in the U.S. So, what does this mean for brands and businesses on Instagram? Reels by Instagram is a short-form video feature […]
What You Should Know About The New Google Page Experience
Core Web Vitals metrics will start to impact rankings in 2021. Google announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users will have a poor experience on your pages, Google may not rank […]