The Power of Content Marketing in Shaping Brand Awareness
In today’s digital landscape, where consumers are constantly bombarded with information,standing out as a brand is more challenging—and more critical—than ever. This is where contentmarketing becomes a powerful tool in shaping brand identity. At its core, brand identityencompasses the unique characteristics, values, and personality traits that distinguish yourbusiness from competitors. It starts with a unique […]
How Digital Advertising Growth Has Changed
You probably already know that social media platforms like Facebook, Twitter, and Instagram earn the majority of their revenue from digital advertising. But what if we told you that the trends of where advertisers are spending their ad dollars is shifting… It’s become more challenging for traditional digital advertising methods to convert customers in today’s […]
Top 10 Ecommerce Metrics You Need to Track
An eCommerce store’s success relies heavily on collecting and analyzing its metrics. As a business owner, it would be difficult to make informed decisions or understand your store’s performance without this data. With the right formulas, you can quickly identify issues, assess your profit, gauge future inventory needs and determine customer satisfaction. Read on to […]
The Future of Advertising in the Metaverse
Imagine being able to immerse your customers in an experience that was uniquely yours. Now you can with the Metaverse. The Metaverse is the future of marketing. There’s a lot to explore, and it’s packed with opportunities. But is it just for the big brands? We don’t think so. If you want to learn more […]
Consumers Rely On Online Shopping As Gas Prices Soar
With gas prices rising and inflation showing no signs of stopping, customers have been changing their shopping habits accordingly. It might not be what you’re thinking, though. To help cut costs, shoppers have been turning more and more to ecommerce. However, shopping online offers more than the convenience of staying at home and saving money […]
Should Your Business Be Using Pay-Per-Click Advertising?
As consumers spend more of their time online, more businesses are beginning to take advantage of digital advertising to create a high-impact marketing strategy. Although, this presents just one problem: advertising is often expensive, especially for small businesses. Pay-per-click advertising, or PPC, is a low-cost way to get your brand in front of millions of […]
Super Bowl Advertising Trends To Learn From This Year
Brands advertising commercials in Super Bowl LVI have reportedly spent a whopping $6.5 million for a 30-second spot. That price tag makes this year the most expensive game for advertising to date. To put that into perspective, $6.5 million in the digital arena can afford a buyer: 650 million impressions on a Facebook advertisement 843 million […]
What Record E-Commerce Sales Means for Your Business in 2022
Consumer purchasing habits can be a mysterious thing. Scientists don’t know how a bumble bee flies, as its aerodynamics are all wrong. And why, during the most challenging holiday shopping season anyone can remember, did sales hit unheard-of peaks, even though many shelves were bare and shipping prospects were uncertain? This is where a savvy […]
What is SEO and Why Does Your Business Need It?
When was the last time you saw a phone company “white” or “yellow” pages directory, let alone flipped through one to find the person or business you needed? When did you last consult a multi-volume encyclopedia or other reference book? For many, the answer is “never”. That’s because we do all that online now, using […]
3 Ways That Shipping Can Help Maximize Your E-Commerce Profits
As COVID-19 changed the way the world operates, e-commerce became an explosive growth avenue for many companies. Many merchants closed their brock-and-mortar locations and channeled their business through e-commerce. Many dynamics changed including shipping costs that went through the roof. Here are 3 ways to mitigate these increasing costs and help you maximize your e-commerce […]