About / The Founders

Meet the Team

Luke and Seth realized that you can’t spell “brand” without “Rand,” so they decided to team up and offer digital marketing that feels like magic. Learn more about how this dynamic team can grow your online presence and craft attention-grabbing branding that gets results.



SETH RAND – “The Digital Wizard”

Seth Rand founded Rand Marketing in 2010 and served as CEO until August 2017. While Seth was CEO, Rand Marketing was named a Premier Google Partner and added to the Inc. 5000 list for growth as a privately-owned company. Seth was also named 40 Under 40 by South Florida Business Journal in 2016.

For 16 years, Seth has been privileged to work with more than 1,000 businesses and manage over $50 million in Google Advertising to help his clients achieve their business objectives through digital marketing. Some of Seth’s most noteworthy clients included Bean Automotive Group, including Kendall Toyota and Lexus of Kendall; the Florida Panthers; Invicta Watches; SwissGear backpacks and luggage; Kaplan University and SweetWater Brewery.

Seth is a member of the Entrepreneur’s Organization and Young Entrepreneur Council and is an experienced speaker and published author on topics including entrepreneurship, business development, marketing strategy, and search engine marketing.

Seth not only has a passion for helping entrepreneurs and businesses accomplish their goals and increase their profits, but he also has a passion for our community. Seth has supported several non-profit organizations that are making a difference in our community by serving on more than a dozen non-profit boards and committees. He recently served on the Board of Directors for the Better Business Bureau of Southeast Florida and currently serves on the Board of Trustees for the South Florida chapter of the Leukemia & Lymphoma Society.

Born and raised in Brooklyn, New York, Seth has called South Florida home for almost 20 years. Seth currently resides in Parkland, Florida with his three children. After taking some time to focus on his family and the non-profit organizations he supports, Seth is excited to partner with Luke Freeman and Wizard Creations to launch Brandstar Digital Marketing, a transformative agency that combines creative branding with digital marketing that can put your business on the path to achieving greater success!

LUKE FREEMAN – “The Brand Wizard”

Luke Freeman a.k.a. “TheSwagFather,” describes himself as a Marketer, Hustler, Philanthropist, and Serial Entrepreneur.

He is the Founder & President of Fort Lauderdale-based Wizard Creations, a brand-merchandising solutions company that has been named by ASI’s Counselor Magazine as one of Top 25 fastest growing Promotional Products distributors and “Best Places to Work” for many years.

Wizard Creations, always push the boundaries as it relates to traditional marketing in the promotional products industry. From wrapped vehicles to billboard campaigns and reality TV, The “SwagFather” always makes sure his brands are front-and-center.

For a millennial-run company, their client lists read like a “who’s who of blue-chip brands,” creating products for well-known brands such as Coca-Cola, Ford Motor Company, and Carnival Cruise Lines, just to name a few. Luke attributes his company’s success to, “Living by the Golden Rule.”

Luke also serves as a partner in four other companies outside of the promotions industry.

Luke was honored by the South Florida Business Journal as a 40 under 40 honoree. He is also a member of the Entrepreneur Organization, serves on six non-profit Boards, and supports dozens of other organizations throughout the South Florida region.

He and his wife Mara currently reside in Parkland, FL with their two children and two rescue dogs.