The Power of Content Marketing in Shaping Brand Awareness
In today’s digital landscape, where consumers are constantly bombarded with information,standing out as a brand is more challenging—and more critical—than ever. This is where contentmarketing becomes a powerful tool in shaping brand identity. At its core, brand identityencompasses the unique characteristics, values, and personality traits that distinguish yourbusiness from competitors. It starts with a unique […]
Super Bowl Advertising Trends To Learn From This Year
Brands advertising commercials in Super Bowl LVI have reportedly spent a whopping $6.5 million for a 30-second spot. That price tag makes this year the most expensive game for advertising to date. To put that into perspective, $6.5 million in the digital arena can afford a buyer: 650 million impressions on a Facebook advertisement 843 million […]
How You Should Be Rethinking Social Media As A Business Owner
If you’re a business owner, then congratulations, you are independent! The next thing for you to do as a business owner is to stay that way. One way of going about that is through social media. The days of going door to door are long gone, and email alone is enough to signify that. Facebook […]
Apple to Cut App Store Commission to 15% for Small Developers
Apple has announced a new program that will benefit small business app developers. The new program is called “App Store Small Business Program”. This program will reduce the fee app developers have to pay on iOS from 30% to 15% and will officially launch on January 1st, 2021. Why the Change? Lawmakers worldwide focused on […]
Nashville Digital Marketing
Brandstar Digital Marketing is excited to announce their expansion into Nashville, Tennessee!
TikTok Announces New Partnership with Shopify for Social Commerce
We are very excited to see new advancements to driving these lower-funnel actions like online sales.
How to Get Your Ad and Marketing Messages Across During The Election
With so much coverage on the election, how do you get your ads to stand out and reach the right target audience?
Why NOW is the Time to Focus on Your Company’s Digital Marketing Efforts
The COVID-19 pandemic has forced many large and small businesses to transfer to remote work. Aside from these businesses, the majority of the population has also transitioned to staying at home, working remotely and virtual learning. Since people are at home, it is more convenient to order groceries, retail items, and home goods online as […]
What Do Instagram Reels Mean for Digital Marketing?
Instagram’s latest video feature is now available in the United States and 50 other countries. The Reels feature was launched in Brazil in late 2019, but earlier this week, Instagram released the feature in the U.S. So, what does this mean for brands and businesses on Instagram? Reels by Instagram is a short-form video feature […]
Why are Digital Services Best for Your Business and Objectives
A major part of modern marketing strategies is often digital. Consumers and businesses alike are almost always online and when you are a growing business, the ever-changing digital landscape can be an overwhelming one. With many other responsibilities and tasks to focus on, how can you also efficiently create and maintain an effective digital marketing […]