Nashville Digital Marketing

November 9, 2020

Brandstar Digital Marketing is excited to announce their expansion into Nashville, Tennessee!

Social Media Marketing Agency in Nashville

Wizard’s social media experts will help you to create rich content, such as blog posts and articles, comparison charts, in-depth product reviews, infographics, “How-To” videos, and more detailed thorough product descriptions, photos, and videos. This can help attract traffic to your website through SEO, as well by giving you fresh content for social media and other venues to help drive visitors to your website. 

Through this process, not only do you earn branding, search engine rankings, and potential customers, you also identify yourself as an industry expert and leader. Trust is a big factor in making a purchase. Many customers would much rather buy from experts that will be there to support them if needed.

Digital Marketing Strategy

For most businesses, an effective digital marketing plan is the highest impact and highest ROI marketing strategy you can use for long-term, sustained business growth. Our campaigns are tailored to your long-term success, not just a short-term gain, and we aim to supply each client with sound well thought out strategies to increase visibility for years to come.  

We will create a custom strategy and campaign tactics to overtake the competition and exceed your online advertising goals. From organic management to highly targeted advertising campaigns, Brandstar Digital’s services will help you build online communities with loyal users, gain customer mindshare, and strengthen brand identity to boost ROI for your business.

In accordance with your brand and business goals, we will create a custom strategy and mix of campaigns to overcome your competitors and exceed your online advertising goals. Proactive testing, open lines of communication, detailed analysis and transparent reporting help us uncover new opportunities to expand your profitable growth.

Search Engine Optimization

Organic Search Engine Optimization, also known as SEO, is the process of customizing certain aspects of a website both on-page and off-page to help engage users more effectively based on the keywords they use to find you.

Brandstar Digital’s SEO services are designed to help your website rank in the top positions of search engines for relevant search terms. With the goal of driving quality traffic to your website, we use proven techniques and advanced tools to increase business and revenue for your company. Based on the specific industry, SEO typically requires three to nine months to see positive results.

As part of ongoing SEO efforts, we are constantly:

  • Researching new keyword opportunities

  • Link building and backlink creating

  • Optimizing your website

  • Creating and placing content

  • Reviewing page structure

  • Fixing duplicate content issues

PPC Management

Google, Bing & Yahoo all set very specific rules about what needs to happen for a website to show up for an organic search.  Results rarely happen by accident and there is simply no way to maximize your potential revenue through organic rankings without implementing a customized, strategic search engine optimization plan. There are only two ways to get on the first page of Google, or any search engine:

  1. You can show up through organic search results through on-page SEO or off-page SEO strategies. Google displays the search results for virtually any keyword with the paid search results are on top and the organic search results are just below. We stay current on all of the changes with Google and other search engines so we can give you the most effective strategy for your business needs.

  2. You can pay Google, Bing or Yahoo to show up through Sponsored Search (Pay Per Click Ads)

Are Google Ads Worth It?

Today’s world of smartphones, mobile moments and self-driving cars demands accurate advertising data more than ever. And no single search, maps and apps provider is more important to your marketing strategy than Google. With Google Ads, we can perfectly optimize your campaigns with enhanced capabilities that streamline performance. We will benchmark success and ensure your message reaches the right viewers by pinpointing prime audiences based on specific demographics and behavioral patterns.

How Do Google Ads Work?

Our highly qualified Google Ads management team is trained to engage and learn your goals, history, seasonal trends – everything to help get you ahead – and deliver a comprehensive PPC campaign based on your needs. We use advanced features to show specific ads to people that have already visited your website, helping to re-instill your brand, and draw them back to convert them into a lead or sale, also known as ReMarketing or ReTargeting. 

Led by Premier Google Partners with over $50 million in combined ad management including Search, Display, Shopping, Video, and Remarketing, we will build engaging lead gen, shopping, or call center pipeline campaigns to fit your unique business goals.

Whether your goal is to generate phone calls, form fill leads, e-commerce sales, or other desired actions, Brandstar Digital will build Google advertising campaigns to accomplish your goals!

Web Design and Development

If you have a dated website, the Brandstar Digital team will work with you to learn more about your business, your branding, your target audience, and goals, and provide design services to create new custom graphics for your business’ website. Once your designs are approved, we use mobile-responsive coding to utilize the new artwork with your existing website, or for a completely fresh website build if it’s time to start over altogether. 

Our team can help to transfer static content pages and more dynamic database information, such as products, orders, customers, reviews, and gift cards to your new site. We can also help with 301 redirects, to keep SEO value from your old website, and provide complete support for design, development, and digital marketing needs associated with a change in website platform.

Brandstar Digital has assembled the top local website design and development talent in Nashville to produce websites that follow the latest trends and use the newest technological advancements for our clients. We create world-class outcomes for brands and people through design, content, user experience and technology. 

Responsive Website Design

All of our websites are built to be responsive for mobile and optimized for conversion rate and search engine rankings. Our informational and lead-generating websites are often built on the WordPress content management system, while our e-commerce website development projects vary between Magento, BigCommerce, Shopify, and WooCommerce. We design and develop persuasive websites and mobile apps to maximize the conversion rate and optimize your revenue from each opportunity.

Responsive website design is a necessity in today’s business climate as the use of smartphones, iPads and tablets continue to grow. Responsive design uses a language called HTML 5 which will automatically resize and reformat your website based on the screen size that the user is viewing it on. Having a website that responds to whatever device the user is on is no longer a luxury – it’s expected. We’ll help you create an online user experience that has people fall in love with your brand and buy your stuff.

All companies can benefit from a solid online presence, but left on your own, your digital marketing can take a huge time commitment and often divert your attention from other important areas of your business. Most successful business people don’t try to be experts at everything, and trying to be the expert in digital marketing when you are not is rarely going to lead to significant results. Call Brandstar Digital Marketing for a free no obligation consultation to discuss how our experts can help you grow your online presence.

Seth Rand founded Rand Marketing in 2010 and served as CEO until August 2017. While Seth was CEO, Rand Marketing was named a Premier Google Partner and added to the Inc. 5000 list for growth as a privately-owned company. Seth was also named 40 Under 40 by South Florida Business Journal in 2016.