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The Power of Content Marketing in Shaping Brand Awareness
In today’s digital landscape, where consumers are constantly bombarded with information,standing out as a brand is more challenging—and more critical—than ever. This is where contentmarketing becomes a powerful tool in shaping brand identity. At its core, brand identityencompasses the unique characteristics, values, and personality traits that distinguish yourbusiness from competitors. It starts with a unique […]
How Digital Advertising Growth Has Changed
How Digital Advertising Growth Has Changed in 2022 You probably already know that social media platforms like Facebook, Twitter, and Instagram earn the majority of their revenue from digital advertising. But what if we told you that the trends of where advertisers are spending their ad dollars is shifting… It’s become more challenging for traditional […]
Top 10 Ecommerce Metrics You Need to Track
An eCommerce store’s success relies heavily on collecting and analyzing its metrics. As a business owner, it would be difficult to make informed decisions or understand your store’s performance without this data. With the right formulas, you can quickly identify issues, assess your profit, gauge future inventory needs and determine customer satisfaction. Read on to […]
The Future of Advertising in the Metaverse
Imagine being able to immerse your customers in an experience that was uniquely yours. Now you can with the Metaverse. The Metaverse is the future of marketing. There’s a lot to explore, and it’s packed with opportunities. But is it just for the big brands? We don’t think so. If you want to learn more […]
The End of Life for the Bronto Marketing Platform Is Not the End to E-Commerce Email Marketing
Oracle NetSuite has officially declared “end of life” status for its email marketing software, the Bronto Marketing Platform. But what exactly does “end of life” mean? Well, “end of life”, or EOL, is a term used by software vendors to indicate their product and/or version’s end or limitation of support, such as maintenance, software updates, […]
Nashville Digital Marketing
Brandstar Digital Marketing is excited to announce their expansion into Nashville, Tennessee!
How to Get Your Ad and Marketing Messages Across During The Election
With so much coverage on the election, how do you get your ads to stand out and reach the right target audience?
Why NOW is the Time to Focus on Your Company’s Digital Marketing Efforts
The COVID-19 pandemic has forced many large and small businesses to transfer to remote work. Aside from these businesses, the majority of the population has also transitioned to staying at home, working remotely and virtual learning. Since people are at home, it is more convenient to order groceries, retail items, and home goods online as […]
Why are Digital Services Best for Your Business and Objectives
A major part of modern marketing strategies is often digital. Consumers and businesses alike are almost always online and when you are a growing business, the ever-changing digital landscape can be an overwhelming one. With many other responsibilities and tasks to focus on, how can you also efficiently create and maintain an effective digital marketing […]
Is Now the Perfect Time to Invest in YOUR Business?
With coronavirus being the most talked about topic as of late, it is hard to focus on much else. As an entrepreneur and small business owner, I have always stressed the importance of investing time and money in your own business. Many of us spend most of our time ensuring our clients are happy and […]