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Facebook is ‘Underreporting’ iOS Ad Results Amid Apple’s Recent Privacy Updates
While many marketers and businesses alike had a gut feeling, Facebook finally said it has been underreporting advertising results on Apple iOS devices. The statement caused the social media giant’s shares to take a toll of 3.7%, reaching $344.32 in morning trading sessions. In a blog post, the company acknowledged that Apple’s recent privacy update […]
What Facebook and Instagram’s New Hidden Like Feature Means For Your Brand
Starting today, all users on Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature also allows users to choose whether they can view the like counts on all posts in their personal feed. This move has been criticised by many influencers, […]
Facebook Ad Boycotts Present a Unique Opportunity for Small Businesses
Many major advertisers like Verizon, Unilever, Coca-Cola and Honda are boycotting Facebook advertising, some joining in the #StopHateForProfit campaign, which promises to pause advertising spending on Facebook in an effort to encourage the company to ramp up their efforts against hate speech and disinformation. These brands are considering not reactivating their campaigns until after the […]
Small Business Grants Program for Small Businesses
In response to the disruptions many businesses are experiencing as a result of the current global pandemic, Facebook is hoping that a little financial support can go a long way. FB is offering $100 million in cash grants and ad credits to help small business owners during this challenging time. Facebook is hoping this money […]