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Facebook is ‘Underreporting’ iOS Ad Results Amid Apple’s Recent Privacy Updates
While many marketers and businesses alike had a gut feeling, Facebook finally said it has been underreporting advertising results on Apple iOS devices. The statement caused the social media giant’s shares to take a toll of 3.7%, reaching $344.32 in morning trading sessions. In a blog post, the company acknowledged that Apple’s recent privacy update […]
What Apple’s iOS 14 Update Means for Your Facebook Ads
Apple has announced changes within its iOS 14 update that will impact the way Facebook can receive and process conversion analytics from tools such as its Facebook pixel. This may affect mobile app advertising in addition to web conversion statistics to optimize, target and report on. One of the most notable changes in the update […]