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How Amazon is Changing the Advertising Game
Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look like. As of now, Amazon accounts for about 40% of all e-commerce in the United States, and in specific categories it exceeds 90%. In fact, […]
Google and Shopify Announce New Online Shopping Expansion
Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The move comes as Google and Shopify are ramping up their efforts against increased competition in the e-commerce realm other advertising platforms including Amazon. According to […]