How Lookalike Audiences Can Support Your Marketing Efforts in the Post-IDFA World

With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The advertising industry has long relied on the IDFA, a.k.a. identifier for advertisers, which is a type of mobile advertising ID used to gain anonymous insights […]

Apple to Cut App Store Commission to 15% for Small Developers

Apple has announced a new program that will benefit small business app developers. The new program is called “App Store Small Business Program”. This program will reduce the fee app developers have to pay on iOS from 30% to 15% and will officially launch on January 1st, 2021. Why the Change? Lawmakers worldwide focused on […]