How Digital Advertising Growth Has Changed
You probably already know that social media platforms like Facebook, Twitter, and Instagram earn the majority of their revenue from digital advertising. But what if we told you that the trends of where advertisers are spending their ad dollars is shifting… It’s become more challenging for traditional digital advertising methods to convert customers in today’s […]
How You Should Be Rethinking Social Media As A Business Owner
If you’re a business owner, then congratulations, you are independent! The next thing for you to do as a business owner is to stay that way. One way of going about that is through social media. The days of going door to door are long gone, and email alone is enough to signify that. Facebook […]
What Facebook and Instagram’s New Hidden Like Feature Means For Your Brand
Starting today, all users on Meta like Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature also allows users to choose whether they can view the like counts on all posts in their personal feed. This move has been criticised by […]
3 Easy Tips for Getting Started on Social Media
Social media is no longer optional for businesses to succeed. Today, it has become a mandatory element to any business’s marketing plan. How many times have you found a product you need, or a service recommended by a friend while scrolling through your newsfeed? Know Your Audience The first step in any marketing plan is […]
What Apple’s iOS 14 Update Means for Your Facebook Ads
Apple has announced changes within its iOS 14 update that will impact the way Facebook can receive and process conversion analytics from tools such as its Facebook pixel. This may affect mobile app advertising in addition to web conversion statistics to optimize, target and report on. One of the most notable changes in the update […]
Nashville Digital Marketing
Brandstar Digital Marketing is excited to announce their expansion into Nashville, Tennessee!
TikTok Announces New Partnership with Shopify for Social Commerce
We are very excited to see new advancements to driving these lower-funnel actions like online sales.
How to Get Your Ad and Marketing Messages Across During The Election
With so much coverage on the election, how do you get your ads to stand out and reach the right target audience?
Online Reputation Management: What Is It and Why Do You Need It?
We know that your business works hard to keep your customers happy. You work relentlessly to develop new products and features to meet your customers’ needs and connect with each of them individually. But even with the best customer service, your company is bound to see its reputation come under fire every now and again. […]
Why NOW is the Time to Focus on Your Company’s Digital Marketing Efforts
The COVID-19 pandemic has forced many large and small businesses to transfer to remote work. Aside from these businesses, the majority of the population has also transitioned to staying at home, working remotely and virtual learning. Since people are at home, it is more convenient to order groceries, retail items, and home goods online as […]