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Instagram Announces New Tool for Tracking Influencer Driven Purchases
Influencer marketing is the current favorite child in the marketing world. But as much as marketers know they need to use influencer marketing, it is hard to prove the results that influencers can drive sales to stakeholders. Many brands have found workarounds such as tracking swipe-up links, post engagement, promo codes and trackable links in […]
Giving Thanks to Organizations Offering Grants for Coronavirus Relief
The COVID-19 pandemic has been brutal for small business owners, but thankfully, there are many organizations offering loans and grants to help out. While some states have resources for small business owners, many are still feeling the impacts of the epidemic and the economic ripples it has caused. As small business owners, we give thanks […]