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The Power of Content Marketing in Shaping Brand Awareness
In today’s digital landscape, where consumers are constantly bombarded with information,standing out as a brand is more challenging—and more critical—than ever. This is where contentmarketing becomes a powerful tool in shaping brand identity. At its core, brand identityencompasses the unique characteristics, values, and personality traits that distinguish yourbusiness from competitors. It starts with a unique […]
How Digital Advertising Growth Has Changed
How Digital Advertising Growth Has Changed in 2022 You probably already know that social media platforms like Facebook, Twitter, and Instagram earn the majority of their revenue from digital advertising. But what if we told you that the trends of where advertisers are spending their ad dollars is shifting… It’s become more challenging for traditional […]
Top 10 Ecommerce Metrics You Need to Track
An eCommerce store’s success relies heavily on collecting and analyzing its metrics. As a business owner, it would be difficult to make informed decisions or understand your store’s performance without this data. With the right formulas, you can quickly identify issues, assess your profit, gauge future inventory needs and determine customer satisfaction. Read on to […]
The Future of Advertising in the Metaverse
Imagine being able to immerse your customers in an experience that was uniquely yours. Now you can with the Metaverse. The Metaverse is the future of marketing. There’s a lot to explore, and it’s packed with opportunities. But is it just for the big brands? We don’t think so. If you want to learn more […]
Should Your Business Be Using Pay-Per-Click Advertising?
As consumers spend more of their time online, more businesses are beginning to take advantage of digital advertising to create a high-impact marketing strategy. Although, this presents just one problem: advertising is often expensive, especially for small businesses. Pay-per-click advertising, or PPC, is a low-cost way to get your brand in front of millions of […]
What Record E-Commerce Sales Means for Your Business in 2022
Consumer purchasing habits can be a mysterious thing. Scientists don’t know how a bumble bee flies, as its aerodynamics are all wrong. And why, during the most challenging holiday shopping season anyone can remember, did sales hit unheard-of peaks, even though many shelves were bare and shipping prospects were uncertain? This is where a savvy […]
What is SEO and Why Does Your Business Need It?
When was the last time you saw a phone company “white” or “yellow” pages directory, let alone flipped through one to find the person or business you needed? When did you last consult a multi-volume encyclopedia or other reference book? For many, the answer is “never”. That’s because we do all that online now, using […]
Three Tips for Marketing a Business in a Post-COVID World
No one will argue that the pandemic has shifted the way businesses reach their customers. Now that we are starting to see the world going back to normal, can businesses shift back to how they were marketing their products/services before the pandemic? Not exactly. While it is true that consumers are starting to feel a […]
How Lookalike Audiences Can Support Your Marketing Efforts in the Post-IDFA World
With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The advertising industry has long relied on the IDFA, a.k.a. identifier for advertisers, which is a type of mobile advertising ID used to gain anonymous insights […]
Google My Business Will Now Log Customer Phone Call History
Google My Business is testing Call History, an exciting new feature that will allow businesses to track customer phone calls that are associated with and linked to Google Search/ Google Maps.