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Top 10 Ecommerce Metrics You Need to Track
An eCommerce store’s success relies heavily on collecting and analyzing its metrics. As a business owner, it would be difficult to make informed decisions or understand your store’s performance without this data. With the right formulas, you can quickly identify issues, assess your profit, gauge future inventory needs and determine customer satisfaction. Read on to […]
Consumers Rely On Online Shopping As Gas Prices Soar
With gas prices rising and inflation showing no signs of stopping, customers have been changing their shopping habits accordingly. It might not be what you’re thinking, though. To help cut costs, shoppers have been turning more and more to ecommerce. However, shopping online offers more than the convenience of staying at home and saving money […]
What Record E-Commerce Sales Means for Your Business in 2022
Consumer purchasing habits can be a mysterious thing. Scientists don’t know how a bumble bee flies, as its aerodynamics are all wrong. And why, during the most challenging holiday shopping season anyone can remember, did sales hit unheard-of peaks, even though many shelves were bare and shipping prospects were uncertain? This is where a savvy […]
3 Ways That Shipping Can Help Maximize Your E-Commerce Profits
As COVID-19 changed the way the world operates, e-commerce became an explosive growth avenue for many companies. Many merchants closed their brock-and-mortar locations and channeled their business through e-commerce. Many dynamics changed including shipping costs that went through the roof. Here are 3 ways to mitigate these increasing costs and help you maximize your e-commerce […]
How Amazon is Changing the Advertising Game
Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look like. As of now, Amazon accounts for about 40% of all e-commerce in the United States, and in specific categories it exceeds 90%. In fact, […]
Google and Shopify Announce New Online Shopping Expansion
Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The move comes as Google and Shopify are ramping up their efforts against increased competition in the e-commerce realm other advertising platforms including Amazon. According to […]
Magento Open Source vs. Magento Commerce
Magento is a long-standing leader amongst mid-market and enterprise eCommerce platforms. However, deciding between Magento’s available software licenses can be challenging, even for experienced eCommerce insiders.
TikTok Announces New Partnership with Shopify for Social Commerce
We are very excited to see new advancements to driving these lower-funnel actions like online sales.
It’s Now Free to Sell Products on Google
Let Brandstar Digital Help Get You Started Our friends at Google and our team here at Brandstar Digital recognize that the retail sector has faced many threats over the past few years, which have only increased during this pandemic. With most physical stores shuttered, digital commerce has become critically important for retailers and their manufacturers […]