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How Lookalike Audiences Can Support Your Marketing Efforts in the Post-IDFA World
With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The advertising industry has long relied on the IDFA, a.k.a. identifier for advertisers, which is a type of mobile advertising ID used to gain anonymous insights […]