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Last week, TikTok announced their new global partnership with e-commerce platform Shopify. Now Shopify’s more than one million merchants will be able to take advantage of TikTok’s global scale as the world’s leading destination for short form video to reach new and engaged audiences. The companies have also said this partnership will eventually expand to include other in-app shopping features as well.
Shopify merchants will now have the ability to create, run and optimize their TikTok marketing campaigns directly from their Shopify dashboard by installing the new TikTok channel app, available in the Shopify App Store.
These ad tools give merchants the capability to target audiences across gender, age, user behavior and video category. TikTok Pixels are an available tool to easily track campaign conversions and performance over time.
TikTok is offering Shopify merchants $300 in ad credits as part of their Back to Business Program to kick off the partnership. The two companies have also co-branded an ad product called Hashtag Challenge Plus, that allows advertisers sponsor a hashtag while directing users to an in-app shoppable landing page.
To lead the new partnership, their first Hashtag Challenge Plus will showcase Black-owned businesses with #ShopBlack.
Building a successful brand is all about being where customers are spending time. Today, that means growing a social commerce presence. New ready-made templates designed specifically for commerce mean that merchants of any size can feature and promote their products by driving users to their Shopify stores for checkout.
We are very excited to see new advancements to driving these lower-funnel actions like online sales. Call Brandstar Digital Marketing today for a free social media audit and to discuss how to take strategic advantage of this new partnership.
