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3 Easy Tips for Getting Started on Social Media

Social media is no longer optional for businesses to succeed. Today, it has become a mandatory element to any business’s marketing plan. How many times have you found a product you need, or a service recommended by a friend while scrolling through your newsfeed?  Know Your Audience The first step in any marketing plan is […]

Facebook Ad Boycotts Present a Unique Opportunity for Small Businesses

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Many major advertisers like Verizon, Unilever, Coca-Cola and Honda are boycotting Facebook advertising, some joining in the #StopHateForProfit campaign, which promises to pause advertising spending on Facebook in an effort to encourage the company to ramp up their efforts against hate speech and disinformation. These brands are considering not reactivating their campaigns until after the […]