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Instagram Announces New Tool for Tracking Influencer Driven Purchases
Influencer marketing is the current favorite child in the marketing world. But as much as marketers know they need to use influencer marketing, it is hard to prove the results that influencers can drive sales to stakeholders. Many brands have found workarounds such as tracking swipe-up links, post engagement, promo codes and trackable links in […]
What Facebook and Instagram’s New Hidden Like Feature Means For Your Brand
Starting today, all users on Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature also allows users to choose whether they can view the like counts on all posts in their personal feed. This move has been criticised by many influencers, […]
What Do Instagram Reels Mean for Digital Marketing?
Instagram’s latest video feature is now available in the United States and 50 other countries. The Reels feature was launched in Brazil in late 2019, but earlier this week, Instagram released the feature in the U.S. So, what does this mean for brands and businesses on Instagram? Reels by Instagram is a short-form video feature […]