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Instagram Announces New Tool for Tracking Influencer Driven Purchases

Influencer marketing is the current favorite child in the marketing world. But as much as marketers know they need to use influencer marketing, it is hard to prove the results that influencers can drive sales to stakeholders.  Many brands have found workarounds such as tracking swipe-up links, post engagement, promo codes and trackable links in […]

What Facebook and Instagram’s New Hidden Like Feature Means For Your Brand

Starting today, all users on Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature also allows users to choose whether they can view the like counts on all posts in their personal feed.  This move has been criticised by many influencers, […]