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Facebook is ‘Underreporting’ iOS Ad Results Amid Apple’s Recent Privacy Updates
While many marketers and businesses alike had a gut feeling, Facebook finally said it has been underreporting advertising results on Apple iOS devices. The statement caused the social media giant’s shares to take a toll of 3.7%, reaching $344.32 in morning trading sessions. In a blog post, the company acknowledged that Apple’s recent privacy update […]
Facebook Ad Boycotts Present a Unique Opportunity for Small Businesses
Many major advertisers like Verizon, Unilever, Coca-Cola and Honda are boycotting Facebook advertising, some joining in the #StopHateForProfit campaign, which promises to pause advertising spending on Facebook in an effort to encourage the company to ramp up their efforts against hate speech and disinformation. These brands are considering not reactivating their campaigns until after the […]