Geo Fencing and Targeted Display Advertising
Reach more potential clients, more often and more efficiently with our industry-leading strategic targeted display. Brandstar Digital takes a holistic approach, combining search and site retargeting, geo-fencing and contextual targeting. Our multifaceted approach enables advertisers to engage with consumers anywhere within the purchase funnel.
Search Retargeting: Combines the effectiveness of search marketing with the reach and brand impact of display. Intent data captured while a user is searching is generally the most effective targeting data available. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.
Site Retargeting: Roughly 98% of consumers will leave a site without converting. Site retargeting is your chance to re-engage them with a completely new level of performance and insight. Target users who have already visited your site while they are visiting another site across the web.
Geo-Fencing: Geo-fence technology enables marketers to build audiences through custom targeted shapes with pinpoint precision. This technology measures online to offline conversions and provides advertisers with their own “Foot Traffic Attribution Study”.
Contextual Targeting: Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and only you serve valuable impressions to the right viewers.