Consumers Rely On Online Shopping As Gas Prices Soar

With gas prices rising and inflation showing no signs of stopping, customers have been changing their shopping habits accordingly. It might not be what you’re thinking, though. To help cut costs, shoppers have been turning more and more to ecommerce. However, shopping online offers more than the convenience of staying at home and saving money […]

Super Bowl Advertising Trends To Learn From This Year

Super Bowl Advertising Trends

Brands advertising commercials in Super Bowl LVI have reportedly spent a whopping $6.5 million for a 30-second spot. That price tag makes this year the most expensive game for advertising to date. To put that into perspective, $6.5 million in the digital arena can afford a buyer: 650 million impressions on a Facebook advertisement 843 million […]

What Record E-Commerce Sales Means for Your Business in 2022

e-commerce advertising

Consumer purchasing habits can be a mysterious thing. Scientists don’t know how a bumble bee flies, as its aerodynamics are all wrong. And why, during the most challenging holiday shopping season anyone can remember, did sales hit unheard-of peaks, even though many shelves were bare and shipping prospects were uncertain? This is where a savvy […]

What Do Instagram Reels Mean for Digital Marketing?

Instagram’s latest video feature is now available in the United States and 50 other countries. The Reels feature was launched in Brazil in late 2019, but earlier this week, Instagram released the feature in the U.S. So, what does this mean for brands and businesses on Instagram? Reels by Instagram is a short-form video feature […]