What Do Google’s New Privacy Promises Mean for Digital Marketing and Advertising?
Alphabet Inc, parent company of Google and several former Google subsidiaries, announced last week that it plans to stop using or investing in tracking technologies that uniquely identify web users as they browse the internet. Coming from the world’s biggest digital advertising company, this decision will change the digital advertising industry completely. Google’s ad buying […]
Magento Open Source vs. Magento Commerce
Magento is a long-standing leader amongst mid-market and enterprise eCommerce platforms. However, deciding between Magento’s available software licenses can be challenging, even for experienced eCommerce insiders.
8 Ways Your Website Can Hold Back Your Marketing Team
Digital Marketers are always excited to hit the ground running on new campaigns and projects, but some issues can quickly turn into roadblocks. Luckily, some basic strategic planning can help you avoid throwing time and money into marketing campaigns that lack a solid foundation. Here are some of the commonly missing fundamental features that can […]
The End of Life for the Bronto Marketing Platform Is Not the End to E-Commerce Email Marketing
Oracle NetSuite has officially declared “end of life” status for its email marketing software, the Bronto Marketing Platform. But what exactly does “end of life” mean? Well, “end of life”, or EOL, is a term used by software vendors to indicate their product and/or version’s end or limitation of support, such as maintenance, software updates, […]
Apple to Cut App Store Commission to 15% for Small Developers
Apple has announced a new program that will benefit small business app developers. The new program is called “App Store Small Business Program”. This program will reduce the fee app developers have to pay on iOS from 30% to 15% and will officially launch on January 1st, 2021. Why the Change? Lawmakers worldwide focused on […]
Google My Business Will Now Log Customer Phone Call History
Google My Business is testing Call History, an exciting new feature that will allow businesses to track customer phone calls that are associated with and linked to Google Search/ Google Maps.
Nashville Digital Marketing
Brandstar Digital Marketing is excited to announce their expansion into Nashville, Tennessee!
TikTok Announces New Partnership with Shopify for Social Commerce
We are very excited to see new advancements to driving these lower-funnel actions like online sales.
How to Get Your Ad and Marketing Messages Across During The Election
With so much coverage on the election, how do you get your ads to stand out and reach the right target audience?
Online Reputation Management: What Is It and Why Do You Need It?
We know that your business works hard to keep your customers happy. You work relentlessly to develop new products and features to meet your customers’ needs and connect with each of them individually. But even with the best customer service, your company is bound to see its reputation come under fire every now and again. […]