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Super Bowl Advertising Trends To Learn From This Year

Super Bowl Advertising Trends

Brands advertising commercials in Super Bowl LVI have reportedly spent a whopping $6.5 million for a 30-second spot. That price tag makes this year the most expensive game for advertising to date. To put that into perspective, $6.5 million in the digital arena can afford a buyer: 650 million impressions on a Facebook advertisement 843 million […]

What Record E-Commerce Sales Means for Your Business in 2022

e-commerce advertising

Consumer purchasing habits can be a mysterious thing. Scientists don’t know how a bumble bee flies, as its aerodynamics are all wrong. And why, during the most challenging holiday shopping season anyone can remember, did sales hit unheard-of peaks, even though many shelves were bare and shipping prospects were uncertain? This is where a savvy […]

What is SEO and Why Does Your Business Need It?

SEO for business

When was the last time you saw a phone company “white” or “yellow” pages directory, let alone flipped through one to find the person or business you needed? When did you last consult a multi-volume encyclopedia or other reference book? For many, the answer is “never”. That’s because we do all that online now, using […]

Facebook is ‘Underreporting’ iOS Ad Results Amid Apple’s Recent Privacy Updates

While many marketers and businesses alike had a gut feeling, Facebook finally said it has been underreporting advertising results on Apple iOS devices. The statement caused the social media giant’s shares to take a toll of 3.7%, reaching $344.32 in morning trading sessions.  In a blog post, the company acknowledged that Apple’s recent privacy update […]

How You Should Be Rethinking Social Media As A Business Owner

If you’re a business owner, then congratulations, you are independent! The next thing for you to do as a business owner is to stay that way. One way of going about that is through social media. The days of going door to door are long gone, and email alone is enough to signify that. Facebook […]

3 Ways That Shipping Can Help Maximize Your E-Commerce Profits

As COVID-19 changed the way the world operates, e-commerce became an explosive growth avenue for many companies. Many merchants closed their brock-and-mortar locations and channeled their business through e-commerce. Many dynamics changed including shipping costs that went through the roof. Here are 3 ways to mitigate these increasing costs and help you maximize your e-commerce […]

Three Tips for Marketing a Business in a Post-COVID World

No one will argue that the pandemic has shifted the way businesses reach their customers. Now that we are starting to see the world going back to normal, can businesses shift back to how they were marketing their products/services before the pandemic? Not exactly. While it is true that consumers are starting to feel a […]

Instagram Announces New Tool for Tracking Influencer Driven Purchases

Influencer marketing is the current favorite child in the marketing world. But as much as marketers know they need to use influencer marketing, it is hard to prove the results that influencers can drive sales to stakeholders.  Many brands have found workarounds such as tracking swipe-up links, post engagement, promo codes and trackable links in […]

How Amazon is Changing the Advertising Game

Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look like. As of now, Amazon accounts for about 40% of all e-commerce in the United States, and in specific categories it exceeds 90%. In fact, […]

What Facebook and Instagram’s New Hidden Like Feature Means For Your Brand

Starting today, all users on Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature also allows users to choose whether they can view the like counts on all posts in their personal feed.  This move has been criticised by many influencers, […]